VOL 2 : NO. 6  

Patented, Innovative Products Push Proform Past 900 SKUs!

Roseville, MI: Specialty Auto Parts USA, Inc., manufacturer of the popular Proform brand performance parts and specialty tools, recently reached a milestone when it surpassed 900 major SKUs in its Proform catalog. "This highlight for Proform demonstrates our 20-year commitment to developing new and innovative products," says L.J. "Lou" Lobsinger Jr., National Sales Manager.

For GM, Ford and Chrysler vehicles, Proform has historically offered performance parts with four prominent features: innovation, quality, durability, and affordability. In addition to its line of officially licensed GMSPO Factory Performance engine accessories, Proform also offers 100% NEW (not rebuilt) starters, alternators, distributors, and harmonic balancers.

Company "firsts" include the 2-piece timing chain cover, the carburetor return-spring bracket, the chrome fan shroud, the 2-stage in-line fuel filter, HEI distributor tune-up kits, and direct-replacement carburetor main bodies. Its many patented inventions include corrosion-resistant battery hold-down J-hooks, screw-free Slotlok wire dividers, the no-mess oil drain plug, the one-piece drop-on valve-cover hold-down, the easy-to-install, SEMA-award-winning harmonic balancer covers, and the Socket Assist wrench adapter for tight-clearance work.

The Proform product line also includes easy-to-use engine builders' tools, tachometers, shift lights, roller-tipped rocker arms (stamped steel, cast chrome-moly, and machined extruded aluminum), and the Tuff Hook pickup-bed cargo anchor. Specialty Auto Parts USA and Proform also have a strong private-label parts program, producing parts for many well-known industry names.

Proform parts are sold through speed shops, large retailers, new-car dealers, and mail-order suppliers. For more information or to order the $3.00 full-color 2005 catalog, contact: Proform, Specialty Auto Parts USA, Inc., P.O. Box 306, Roseville, MI 48066, (586) 774-2500, Fax (586) 778-7775, www.proformparts.com.


For more information, please contact: Tom Morr
Automedia 2000
Council Relations Liaison
Phone: 805.529.1923 x209
e-mail: tom@automedia2000.com
 
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