RaceIndustry and StreetPerformance Launch new "Performance Toolbar"

RaceIndustry & StreetPerformance, the largest directories for the racing and high performance markets, announced a new downloadable "Performance Toolbar" this week.

LONG BEACH, CA - January 12, 2004 - RaceIndustry.com & StreetPerformance.com, the largest racing and high performance directory search engines, implement yet another feature: The Performance Toolbar. Enthusiasts can now easily download the new performance toolbar that plugs into Internet Explorer or Netscape to enable browsing the entire automotive aftermarket. In addition, the search is enhanced with Google results to provide the ultimate searching mechanism for the Industry.

"We are the only company out there right now with a toolbar specifically for the racing and high performance industry. This provides our advertising customers with even better exposure by enabling users to find what they are looking for even faster", says Thomas Moore, president of RaceIndustry and StreetPerformance. "This feature was a suggestion from one of our customers. We listen to our customers carefully and implement a lot of ideas from the feedback we get from them."

"We use RaceIndustry and StreetPerformance every day to source information for Granatelli and Scocar", says Scott Carpenter, President of ScoCar. ScoCar is now partnered with RaceIndustry and StreetPerformance to help strategize ideas for the directories and to assist with publicity.

Over 23,000 people have downloaded the "Performance Toolbar" since it was launched. This has helped increase traffic on the websites since people have the search permanently located on their web browser.

RaceIndustry and StreetPerformance have been around for three years now and are the leading directories for the automotive aftermarket. The "performance toolbar" along with the capability for companies to update their own listing information, a "map-it" feature to get directions easily to any automotive company, and the ease of use helps distinguish RaceIndustry and StreetPerformance to make it the leader in the Industry. The sites are attracting over 60,000 unique visitors a day.

Seeing that the racing and high performance community lacked a true, comprehensive, up-to-date resource directory that would encompass all facets for the community, Digital Performance Inc. (DPI) in early 2002 created RaceIndustry.com and StreetPerformance.com in late 2002 to fill that void. With over 35,000 listings and more than 60,000 visitors to the website daily, it is the Google! for the Racing and High Performance Industry.

Information to add a listing and how to advertise on RaceIndustry.com can be found on www.raceindustry.com or write to sales@raceindustry.com.

About DPI
With over 20 years experience in the Racing and High Performance Industry, and over 10 years experience developing online and back office solutions, Digital Performance Inc. is a leading eBusiness Solutions Provider helping companies maximize their revenues, increase productivity and exploit the full capabilities of the Internet. DPI is based in Long Beach, CA. For more information, visit www.digitalperformance.com or fill out our contact form.