LONG BEACH, CA - March 26, 2007 - The publisher of streetperformance.com, raceindustry.com and dirtdirectory.com today announced a new program for performance aftermarket resellers and manufacturers allowing them to pay for advertising on the basis of cost per sales lead.
The new advertising capability is initially offered as part of DPI's search option and is prominently featured on all the DPI sites: year/make/model search. Visitors using year/make/model search will see only the performance parts and accessories that fit their vehicle. The search results are drawn from DPI's industry-leading SPEED database of nearly 700 part manufacturers with more than 4.5 million applications so the fit and performance is assured.
"Pay per click advertising has been around for a while, but this is really a very different context," says Thomas Moore, President of DPI. "Our sites are strictly shopping sites for serious enthusiasts, and virtually every click is a pre-qualified sales lead. We've created the only online environment where the visitors are all serious enthusiasts who are typically in the final phases of the purchase process. The Internet industry calls this Pay-for-Performance (P4P) advertising, but in our case, I think it's really closer to Pay-per-Lead."
"Not everyone marketing performance parts and accessories has the kind of budget it takes to be in all the enthusiast magazines every month, but by creating a presence in our highly-trafficked shopping venues, a company can help assure that it gets a fair share of the business being transacted - at low cost of entry and the lowest possible cost per transaction," adds Andy Wilson, CEO of DPI.
Initial participants in the beta phase of DPI's P4P ad program are 4 Wheel Parts, AutoAnything, A-1 Racing, StreetBeat Customs, Performance Center Wholesale Inc., Performance Depot, U.S. Auto Parts Network, Race Inspired, White's Pit Stop and Pegasus Racing.
http://www.digitalperformance.com/pay-for-performance.phpABOUT DIGITAL PERFORMANCE (www.digitalperformance.com)
Digital Performance is a Long Beach-based Internet services company with a portfolio of products and services for manufacturers, resellers and enthusiasts involved in the SEMA marketplace. In its five years, it has developed the largest database of performance parts and accessories with specific year/make/model fit information. This information helps resellers and consumers find and purchase the parts that will fit and perform on their vehicles -- the first time.
