Digital Performance Inc. (DPI) launches its MIGI^® Initiative for all distributors and retailers in the Performance Aftermarket.

LONG BEACH, CA - May 17, 2004 - Digital Performance Inc. (DPI) launches its MIGI^® Initiative for all distributors and retailers in the Performance Aftermarket. Distributors can now download pre-formatted, AAIA-compliant, manufacturer parts catalog data from Digital Performance Directories.

In an effort to standardize the classification, categorization and delivery of performance parts data in the Aftermarket, DPI has taken the catalog of over 800 companies in the Aftermarket and categorized them to be AAIA Enhanced Standards compliant and in Year-Make-Model format. Included with the data are product pictures if they were available at the time of cataloging.

Distributors can go to any of DPI's three directories, StreetPerformance.com, RaceIndustry.com or DirtDirectory.com to request this data.

About MIGI^®
MIGI^® provides all the tools to classify, validate and release individual products, product groups, or entire online catalogs to be used in eCommerce applications. It utilizes the latest web-based technology, and enables the manufacturers and distributors in the Automotive Aftermarket to self-maintain their product database, whether product management is maintained centrally or across several divisions and locations.

MIGI^® consists of two modules, MICatalog^® and MIStore^®. MICatalog^® provides all the tools to add, edit, enhance product information (including description, price levels, photographs, charts, and any other supporting documents), and cross-relate products and product lines for “up-selling” opportunities. This data can then can be easily delivered to the distribution/retail network for either business-to-business or business-to-consumer eCommerce applications.

MIStore^® offers a templated online storefront with multiple product search methods (e.g., year-make-model, engine, and part#). Its eCommerce features include a shopping cart, payment transaction processing, and check out functionalities, such as tax calculations, and shipping and handling fees.

With its robust technology and ease-of-use, MIGI^® is the new standard in the world of parts cataloging and delivery.

About DPI
With over 20 years experience in the Racing and High Performance Industry, and over 10 years experience developing online and back office solutions, Digital Performance Inc. (DPI) is a leading eBusiness Solutions Provider enabling companies within the Automotive Aftermarket to maximize revenues, increase productivity and exploit the full capabilities of the Internet.

DPI is based in Long Beach, CA. For more information on this and all DPI services and solutions, please visit www.digitalperformance.com or fill out our contact form.