Targeted Advertising Program Boosts Retailer Sales

July 14, 2005 - Long Beach, CA - Digital Performance, Inc., creators of the world's largest and easiest to use performance aftermarket directory search engines, now offers retailers targeted advertising programs on all of it's web sites (raceindustry.com, streetperformance.com, dirtdirectory.com and 2wheelperformance.com). The program places a retailers' logo on every product page for a manufacturer's line they carry. For example, if a retailer carries Bilstein, their logo would appear on every Bilstein product page. Because the retailers' the logo is directly linked to their own e-commerce store, they will enjoy increased sales.

According to Thomas Moore, President of Digital Performance, Inc. "Our new targeted advertising program (TAP) is the newest feature in our arsenal of on-line tools. The most difficult aspect of owning an on-line store is letting potential customers know you have the products and brands they want to buy. If your customer does not know you have the products or brands they are interested in buying, you've probably lost the sale. Today's performance enthusiast uses the Internet first to locate their product and decide who they want to buy from. Because we offer the largest performance related search engines on the Internet, thousands of potential customers flock to our sites looking for specific products to buy. Our TAP program allows retailers enter new markets and enjoy increased sales like never before. For one low price, we program your logo into our database and cross reference it with every brand you carry."

Digital Performance, Inc. offers comprehensive, on-line tools to help businesses grow. Interested companies should call or e-mail today for more information.

About Digital Performance Inc. (DPI) :

In 2002 DPI created RaceIndustry.com, StreetPerformance.com and DirtDirectory.com after seeing the performance industry lacked comprehensive, up-to-date resource websites that encompasses all facets of the community. These three are now recognized as the leading directories for the automotive aftermarket. The all new 2WheelPerformance applies the same winning formula and is taking the motorcycle industry by storm. The sites house over 35,000 listings and are attracting over 75,000 unique visitors a day.

For information to add a listing and how to advertise please visit www.raceindustry.com, www.streetperformance.com, www.dirtdirectory.com, or www.2wheelperformance.com.

DPI is a leading eBusiness Solutions Provider with products and services tailored for the Automotive Aftermarket. DPI's eCataloging and eCommerce software, MIGI, is the fastest AAIA ACES (year-make-model) mapping technology today and offers a comprehensive eStorefront for both Retail and B2B applications.

DPI is based in Long Beach, CA. For more information please visit www.digitalperformance.com.

digital performance corporate site  |  press releases  |  newsletters
© copyright 2002-2009 digital performance inc.
2700 cherry avenue, long beach, ca 90755  |  ph: 562.988.8445