LONG BEACH, CA - July 17, 2007 - Offroad.com and Recycler.com today announced agreements to add Digital Performance's syndicated Marketplace Shopping Guide to their popular web portals. Offroad.com is the leading consumer web site for the off-road industry. Recycler.com is an iconic Southern California classified publication.
Digital Performance is supplying the world's most comprehensive catalog of nearly 900,000 performance parts for integration into these sites. Performance parts for cars and trucks are organized in the Shopping Guide by the specific year, make and model they fit. The Guide also has links to detailed parts information and retailers who can sell these parts. This is the first and only comprehensive shopping guide for performance parts and accessories.
"In other words, the shopping guide will help our site users find the parts and accessories to enhance their off- and on-road experiences. And we're looking forward to offering this tool, because we know our users want to find what they want quickly, in one place, and be off on their next adventure," said Catherine Long, Publisher of Offroad.com.
Offroad.com and Recycler.com will join sites already carrying the Digital Performance Marketplace Shopping Guide: Dealsonwheels.com (a member of the Auto Trader family of Cox Communication services) and Hot Import Nights (HINCity.com).
Along with the automotive directory sites of Digital Performance (streetperformance.com, raceindustry.com and dirtdirectory.com) the new sites increase the audience reach of the performance parts Shopping Guide to over two million car and truck owners each month.
"This is the first time the Internet has achieved its potential in serving car and truck enthusiasts," says Thomas Moore, President of Digital Performance. "Conventional search and shopping engines just don't deliver consistent information to the buyers of performance aftermarket parts. Our Marketplace Shopping Guide delivers only manufacturer-sourced data and provides users a high comfort level of quickly finding what works on their vehicle."
"The market acceptance of the Marketplace Shopping Guide has been strong, but that's not surprising. The aftermarket is notoriously disorganized and the first company to combine quality product data services with a consumer-accessible shopping platform was bound to be welcomed by the SEMA manufacturers and leading e-tailers. "
About Advanstar's Off-Road Group
DIRTsports, Off-Road Retailer and Off-Road Impact Trade Show & Conference are a triad of products produced by Advanstar Communications' Off-Road Group. Off-Road Retailer trade publication targets 14,000 off-road dealers, distributors and fabricators; sister product, DIRTsports is a consumer magazine serving more than 90,000 off-road motorsports. Off-Road Impact Trade Show & Conference gives the off-road nation a place to convene to share new technologies and techniques with a nationwide audience of retailers, resellers, buyers and manufacturers. Offroad.com is THE site for off-road coverage. http://www.offroad.com
About Recycler.com
Recycler Classifieds, launched in 1973, publishes four weekly geographically zoned editions, which include about 55,000 private-party ads in more than 400 categories.
At the recycler.com website users can search or browse the site for free and access more than 65,000 ads each week. http://www.recycler.com
About Dealsonwheels.com
Dealsonwheels.com is a division of Auto Trader Publishing, which produces over 300 printed photo and classified publications read by more than 2.3 million people every week. Auto Trader Publishing also manages AutoExtra.com and its free publication, Auto Extra.com magazine. With more than 1 million vehicle listings and more than 2.4 million unique visitors per month, AutoExtra.com is quickly becoming recognized as a valuable online resource for the automobile buying public and the dealers it serves.
AutoTrader.com is the Internet's leading auto classifieds marketplace and consumer information Web site, which provides more than 2.8 million vehicle listings and attracts more than 11 million qualified buyers each month. http://www.dealsonwheels.com
ABOUT DIGITAL PERFORMANCE
Digital Performance is a Long Beach-based Internet services company with a portfolio of products and services for manufacturers, resellers and enthusiasts involved in the SEMA marketplace. In its five years, it has developed the largest database of performance parts and accessories with specific year/make/model fitment information. This information helps resellers and consumers find and purchase the parts that will fit and perform on their vehicles -- the first time. http://www.digitalperformance.com
