LONG BEACH, CA - July 22, 2008 - Digital Performance, Inc. (DPI) today announced that over one million searches have taken place on its aftermarket parts Shopping Guide since the launch just over one year ago.
"We're excited by the rapid acceptance of our Shopping Guide by the automotive enthusiast community. We originally believed the enthusiast consumer needed a single source to locate and buy parts to fit his/her car or truck. By delivering parts pre-selected to match each vehicle, we have apparently done a good job of fulfilling that need." said Andy Wilson, CEO at Digital Performance, Inc. "Enthusiasts not only buy parts and accessories for their own vehicles, but also are frequently approached for advice by friends and relatives. Our Shopping Guide helps them become instant experts on thousands of vehicles and millions of parts solutions. And we're not just talking about hard core enthusiasts here. Casual shoppers for parts and accessories get knowledgeable guidance on what works on their vehicles."
"Today's difficult economic conditions make shopping online preferable for many consumers, and car and truck enthusiasts' need for self-expression and improved performance appears undiminished."
There are over one million parts from nearly 900 leading brands in the Digital Performance database, with thousands more parts being added every week.
"The result of a user's search is information on the part or accessory he needs as well as a means to purchase that item,'" said Bill Kelley, VP of Marketing & Syndication at DPI. "We have 80 retailers linked to parts in the Shopping Guide, so that we become a one-stop shop to find and obtain a solution to a consumer's need."
"There are 13 websites now carrying the DPI Shopping Guide, with more queued up to participate, so we expect the second million-search milestone will happen before year's end."
Resellers benefit from receiving leads that are self-prequalified. "We continue to be impressed by the targeted leads that we get from DPI's Shopping Guide. Customers are ready to buy and already have their part number selected. This is truly a great service," said Rob Eberhart of StreetSideAuto.com
ABOUT DIGITAL PERFORMANCE
Digital Performance is a Long Beach-based Internet services company with a portfolio of products and services for manufacturers, resellers and enthusiasts involved in the SEMA automotive performance marketplace. In its six years, it has developed the world's largest database of performance parts and accessories with specific year/make/model fitment information. The information is served to consumers through a syndicated online Shopping Guide network, helping consumers solve the sometimes-difficult task of finding and purchase the parts that will fit and perform on their vehicles.
http://www.digitalperformance.com
