HINCity and Digital Performance team up to make building dream cars easier

August 25, 2006 - Long Beach, CA - More performance, more aerodynamics; more 'bling.' All will soon be easier to find for the enthusiasts who visit HINCity.com.

Digital Performance has agreed to bring its manufacturer and directory services to HINCity.com. With over 650,000 parts, the new directory will add to the experience of HINCIty.com visitors and members. Parts and accessories to improve performance and looks will be just clicks away, not scattered all over the Web.

"We are committed to building the Web's key resource for import enthusiasts. Helping our members locate the parts that fit their cars and help them achieve their vision is a big step in creating user value," said Glenn Rogers, CEO, Action Media. "As the leader in import performance, it just made sense to team up with the leader in online performance parts cataloging."

According to Thomas Moore of Digital Performance, "Action Media understands the value of community and also the benefit of creating a centralized place where resources for import buffs are organized and accessible. The spectacular success of HINCity will be further enhanced with our directory service that finds the parts to deliver results for a particular car. The frustration of long searches and hit-and-miss buying will be a thing of the past for enthusiasts and shops using our directory."

Action Media's online community is a kind of "MySpace for import car nuts." Bringing together the drivers, cars, fans, professional and aspiring models and news and events in the import world has made HINCity.com the premier online destination for auto enthusiasts.

Digital Performance is a Long Beach-based Internet marketing services company with a portfolio of services for manufacturers, resellers and enthusiasts in the SEMA marketplace. Over five years, it has developed the largest database of performance parts and accessories to fit specific years/makes/models. This information helps resellers and consumers find the parts that will perform best on their vehicles. For more information, please visit www.digitalperformance.com or call 1-866-469-7623.

Action Media, parent company of Vision Entertainment and Hot Import Nights (HIN), has created a new-media channel and social-networking community focused on the exploding car scene and other elements of youth culture from music and fashion to urban performance and video games. Integrating the rich functionality and established active community of newly acquired Online Showoff into the newly created, content heavy HINCity.com has created a blend of online community and live event like no other media company. For more information, please visit www.visionevent.com.

About Digital Performance Inc. (www.digitalperformance.com)

Digital Performance is a Long Beach-based Internet services company with a portfolio of products and services for manufacturers, resellers and enthusiasts involved in the SEMA marketplace. In its five years, it has developed the largest database of performance parts and accessories with specific year/make/model fit information. This information helps resellers and consumers find and purchase the parts that will fit and perform on their vehicles -- the first time.

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