Digital Performance launches new feature to allow advertisers to send out Press Releases

LONG BEACH, CA - October 1, 2004 - Digital Performance Inc. (DPI) announces a new service for all of its customers called DPI-Newswire, a new performance parts newswire for the Automotive Aftermarket. The service enables companies to send press releases to all the Aftermarket Publications with a few mouse-clicks.

"Digital Performance continues to offer services above and beyond the norm for its customers. The companies that work with them are the true leaders in the Automotive Aftermarket", says Werner Funk President of Nology.

"For a nominal fee, companies can now reach all the publications in the aftermarket regularly. This is included with getting exposure on our websites RaceIndustry.com, StreetPerformance.com and DirtDirectory.com", says Thomas Moore, President of Digital Performance. "Also, we allow advertising agency's free use of this service in order to help get people's press releases published in the automotive aftermarket."

"RaceIndustry and StreetPerformance are the most effective sites out there right now to market your company on the Internet.", says Scott Carpenter with ScoCAR, a highly respected advertising agency in the racing industry. ScoCAR manages Granatelli's marketing along with 20 other companies in the aftermarket. To look into this further, please call toll-free 1-866-4-MY-ROAD (1-866-469-7623).

You can also catch us at SEMA 2004, Booth 20719, and at the PRI Show in December, Booth 3954.

About DPI
With over 20 years experience in the Racing and High Performance Industry, and over 10 years experience developing online and back office solutions, Digital Performance Inc. (DPI) is a leading eBusiness Solutions Provider enabling companies within the Automotive Aftermarket to maximize revenues, increase productivity and exploit the full capabilities of the Internet.

DPI is based in Long Beach, CA. For more information on this and all DPI services and solutions, please visit www.digitalperformance.com or fill out our contact form.