LONG BEACH, CA - November 14, 2007 - Since its debut in April of this year, the Digital Performance (DPI) Shopping Guide has enjoyed growing acceptance in the automotive enthusiast world, more than doubling its reach and tripling its utilization in a few months.
With one million parts in the underlying database, the DPI Shopping Guide is the first consumer-facing tool to guide enthusiasts to the "right" performance parts and accessories that are assured to fit and work on their vehicles.
Launched on Digital Performance's own directory sites, the Guide has since been incorporated into more automotive enthusiast sites - now becoming available to 1.3 million enthusiasts every month.
"More importantly, the Shopping Guide is being used to search for parts at an increasing rate - currently about 200,000 times per month," said Andy Wilson, DPI CEO. "Based on an observed average purchase of $198, that means we have quickly reached the point where we are guiding decisions on a total potential value of $40 million in performance parts per month. We are obviously very pleased with the rapid industry and consumer acceptance of the Shopping Guide concept."
Digital Performance has built a database of over one million performance parts and accessories for cars and trucks, and is focused on establishing a structured search to eliminate inadvertent purchasing of parts that do not fit - a problem affecting as many as 20% of purchases in this category. It is estimated that nearly $40 billion will be spent on performance parts and accessories by American consumers in 2007, with approximately 15% of that in ecommerce.
The DPI Shopping Guide is available on DPI's captive sites including StreetPerformance.com as well as being tightly integrated into a growing list of syndication partners which currently includes Off-road.com, Dealonwheels.com, Mautofied,com and ClubSi.com. The company is facing a growing back log of additional high profile enthusiast sites that will extend the Guide's reach to more than 10 million highly qualified consumers within the next five months.
ABOUT DIGITAL PERFORMANCE
Digital Performance is a Long Beach-based Internet services company with a portfolio of products and services for manufacturers, resellers and enthusiasts involved in the SEMA marketplace. In its six years, it has developed the largest database of performance parts and accessories with specific year/make/model fitment information. This information is delivered through a Shopping Guide network that helps resellers and consumers find and purchase the parts that will fit and perform on their vehicles -- the first time.
http://www.digitalperformance.com
