New parts cataloging software solution enables companies in the aftermarket to easily build and maintain all products to AAIA based standards.

LONG BEACH, CA - December 3, 2003 - Digital Performance Inc. (DPI) launches MIGI^®, a new parts cataloging software solution for the Automotive Aftermarket, enabling companies to easily and quickly self-maintain their entire product line to AAIA based standards. MIGI^® provides all the tools to classify, validate and release individual products, product groups, or entire online catalogs to be used in eCommerce applications.

MIGI^® utilizes the latest web-based technology to offer the manufacturers and distributors in the Automotive Aftermarket the ability to self-maintain their product database, whether product management is maintained centrally or across several divisions and locations.

MIGI^® consists of two modules, MICatalog and MIStore. MICatalog provides all the tools to add, edit, enhance product information (including description, price levels, photographs, charts, and any other supporting documents), and cross-relate products and product lines for “up-selling” opportunities, which then can be easily delivered to the dealer/retail network for either business-to-business or business-to-consumer eCommerce applications. MIStore offers multiple product search methods (e.g., year-make-model, engine, part#, etc.). Its eCommerce features include a shopping cart, payment transaction processing, and check out functionalities, such as tax calculations, and shipping and handling fees.

With its robust technology and ease-of-use, MIGI^® is the new standard in the world of parts cataloging and delivery.

About DPI
With over 20 years experience in the Racing and High Performance Industry, and over 10 years experience developing online and back office solutions, Digital Performance Inc. (DPI) is a leading eBusiness Solutions Provider enabling companies within the Automotive Aftermarket to maximize revenues, increase productivity and exploit the full capabilities of the Internet.

DPI is based in Long Beach, CA. For more information on this and all DPI services and solutions, please visit www.digitalperformance.com or fill out our contact form.